If fish would be removed from peoples’ diet in Bangladesh, nothing else could replace that valuable nutrient-rich food. 70% of the Bangladeshi population is eating fish 7 to 14 times within two weeks. Studies prove the positive impact of small fish species on an improved dietary diversity. Moreover, the most important aspect of fish in terms of nutrition is that fish enhances the uptake of micronutrients from food eaten in the same meal. Not to forget, that consumers like the flavour and the added taste of fish to their meal.